Service Description

Does your company have a brand but you’re not sure how to implement it? Fennel can help fill in those gaps.

We’ll work with what you already have (logo, color palette, etc.) and develop a design language that you can easily utilize. What you can expect is a an easy-to-understand guide with your exact color palette, recommended typefaces, and templates that you can already use.

Inclusions

• Brand Book template
• Consultation session to understand current brand system

Deliverables

Brand Book with:

• Colour Palette
• Primary and secondary typefaces
• Templates (Letterhead & Social Media Card)
• Visual Guide

Terms and Conditions

• Completion Dates are estimated assuming full turnover of content and finalized scope of work from the Client on Work Start Date.
• Maximum of 3 major revisions before the final production of the outputs. Any additional revisions will be subject to additional costs.
• Raw design files (such as PSDs, AI etc) are not included in the final output for turnover. Raw files may be provided at an additional cost of 30% of output cost.
• Client shall own, exclusively and in perpetuity, all rights of whatever kind and character, and any and all intellectual property rights thereto, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights (collectively, the “Intellectual Property”), including the right to sublicense the Intellectual Property to Client’s third-party partners.
• Cancellation Policy For Creative Output
  • • 25% of cost to be charged if client cancels projects during ideation stage.
    • 50% of cost to be charged if client cancels projects during first draft stage.
    • 100% of cost to be charged if client cancels projects during final draft stage