Service Description

Whether it’s launching a new product, rebranding, or starting a new company, a well-thought-out and detail communication plan can help ensure success.

Through several consultative session with Fennel, we can help you plan your next campaign or brand refresh and make sure all bases are covered. Through each session, we will build a complete communication plan that will be turned over to you in an easy-to-understand format.

Inclusions

• Comms Plan template
• Consultation Sessions
• Collaborative Communication Planning

Deliverables

Communication Plan with:

• Audience Profile
• Objectives
• Key Message & Message House
• Brand Persona
• Content Buckets
• Digital Ecosystem

Terms and Conditions

• Completion Dates are estimated assuming full turnover of content and finalized scope of work from the Client on Work Start Date.
• Maximum of 3 major revisions before the final production of the outputs. Any additional revisions will be subject to additional costs.
• Raw design files (such as PSDs, AI etc) are not included in the final output for turnover. Raw files may be provided at an additional cost of 30% of output cost.
• Client shall own, exclusively and in perpetuity, all rights of whatever kind and character, and any and all intellectual property rights thereto, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights (collectively, the “Intellectual Property”), including the right to sublicense the Intellectual Property to Client’s third-party partners.
• Cancellation Policy For Creative Output
  • • 25% of cost to be charged if client cancels projects during ideation stage.
    • 50% of cost to be charged if client cancels projects during first draft stage.
    • 100% of cost to be charged if client cancels projects during final draft stage