Service Description

Understanding your audience is vital to your brand’s success. Fennel can plan, organize, and conduct Focus Group Discussions with your target audience to gain valuable insight on how they perceive an advocacy, topic, brand, or product. We’ll take care of analyzing and consolidating participants’ responses into a report that gives you in-depth qualitative data at a glance.

Inclusions

• Facilitation of 1 FGD Session with 5-10 participants
• Creation of guide questions for FGD
• 1 additional FGD Session with 5-10 participants (additional P11,000.00)

Deliverables

Terms and Conditions

• Completion Dates are estimated assuming full turnover of content and finalized scope of work from the Client on Work Start Date.
• Maximum of 3 major revisions before the final production of the outputs. Any additional revisions will be subject to additional costs.
• Raw design files (such as PSDs, AI etc) are not included in the final output for turnover. Raw files may be provided at an additional cost of 30% of output cost.
• Client shall own, exclusively and in perpetuity, all rights of whatever kind and character, and any and all intellectual property rights thereto, including trademarks, trade secrets, trade dress, design, mask work, copyrights, and patent rights (collectively, the “Intellectual Property”), including the right to sublicense the Intellectual Property to Client’s third-party partners.
• Cancellation Policy For Creative Output
  • • 25% of cost to be charged if client cancels projects during ideation stage.
    • 50% of cost to be charged if client cancels projects during first draft stage.
    • 100% of cost to be charged if client cancels projects during final draft stage